The Collectible Toys Craze in 2025: Why You Shouldn’t Overlook This Booming Category

Collectible toys are no longer just a niche trend—they've become one of the most powerful and profitable segments in the global toy industry. Whether it's quirky vinyl figures or nostalgic art toys, collectibles are reshaping what it means to "play" and "collect." In 2025, brands like Labubu and Sonny Angel are making headlines and dominating social media, with collectors of all ages racing to complete their sets.

If you are a toy distributor, retailer, or product development brand, there's one thing you need to know: you can't afford to overlook collectible toys. While many focus only on large toy sets or classic bestsellers, the real momentum today lies in miniature figures with storytelling and surprise.

Labubu and Sonny Angel: Leading the Collectible Craze

Among the most talked-about collectible toys this year are Labubu and Sonny Angel. Both appeal not only to children but also to adults, influencers, and pop culture lovers.

Labubu, created by artist Kasing Lung, is known for its whimsical and sometimes mischievous appearance. It has become a collector's favorite for its seasonal releases, blind box formats, and rare hidden figures. The hunt for "secret editions" has created a passionate fanbase and vibrant resale market.

Sonny Angel, with his angelic smile and themed costumes, continues to grow in global popularity. From vegetables to animals to holiday editions, Sonny Angel figures attract loyal buyers who line up online and offline to grab the latest drop.

Want to learn how to find trusted Labubu-style toy suppliers? Don't miss this article: Labubu.

Collectibles Are More Than Toys—They're Culture, Content, and Currency

Collectibles today are not just about play—they're about identity and expression. Buyers treat these toys as display art, personal symbols, gifts, and even financial investments. From unboxing videos on TikTok to limited-edition drops that sell out in seconds, collectibles are embedded in global pop culture.

They also fuel social content. Influencers post toy hauls and shelf tours. Fans exchange duplicates, create display photos, and resell rare pieces at high prices. For toy brands, this means free user-generated content, repeat exposure, and community-driven marketing.

People aren't just searching for "toys"—they're actively looking up "collectible stores near me" to find places that stock blind boxes, limited runs, and surprise sets.

Global Collectibles Market: The Numbers Speak Loudly

This trend is backed by hard data. According to Strategic Market Research, the global collectibles market was worth USD 295.25 billion and is expected to grow to USD 488.32 billion by 2030. With a compound annual growth rate of nearly 5.75%, collectibles are no longer a side category—they are a dominant force in the toy business.

Key drivers of this growth include:

• Nostalgic consumers, especially Millennials and Gen Z

• Blind box marketing that fuels suspense and repeat purchases

• Influencer culture and unboxing content

• Limited edition drops and FOMO-based buying habits

Ignoring this trend means ignoring both consumer behavior and revenue opportunities.

Why You Can't Afford to Ignore Collectibles

Collectibles offer unique advantages that traditional toys don't. They promote long-term engagement through seasonal collections, character series, and surprise packaging. A single product launch can turn into years of follow-up series, exclusive drops, and fan events.

Retailers benefit from increased foot traffic during launches. Wholesalers see higher reorder frequency. Small items create high turnover. And the packaging itself—often beautiful and artistic—adds perceived value.

If you're not offering collectible toys yet, now is the time to start. Because if you don't, your competitors will.

Zhorya: Your Trusted Partner for OEM/ODM Collectible Toys

At Zhorya, we understand the growing demand for collectibles—and we help businesses like yours enter this space quickly, creatively, and successfully.

We are more than a toy manufacturer. We are a full-service OEM/ODM partner with deep experience in design toys, blind box design, and collectible figure production.

Here's what we offer:

• In-house design team: We help you create original characters, themed series, or expand your existing IP into collectibles.

• Mold and prototype development: We create precision molds, detailed sculpting, and painted samples that reflect your unique vision.

• Blind box production: From randomized packaging to collectible cards and QR codes, we support modern surprise formats.

• Flexible MOQ: Whether you're a boutique brand or scaling fast, we adjust to your needs.

• Packaging and storytelling support: We help you craft a full brand experience, not just a product—perfect for unboxing, gifting, and building collector excitement.

Zhorya serves toy brands, chain retailers, artists, and designers who want to enter the collectibles space with confidence. We also protect your IP, follow export standards, and ensure consistency from concept to delivery.

From Idea to Finished Product: We Make It Easy

Many businesses hesitate to enter the collectibles market because they assume it requires complex processes and high production knowledge. But with Zhorya, you don't need to be an expert—we handle it all for you.

Our team supports your project at every stage: from initial sketches and digital 3D mockups to sample creation, injection molding, painting, assembly, and QC testing. We also help with barcoding, box design, and logistics.

Whether you're developing a holiday blind box, character series, or licensed collectible set, we make the process fast, reliable, and stress-free.

You bring the idea. We handle the rest—and deliver it ready for your market.

Conclusion: Act Now or Miss the Opportunity

Collectible toys are not a passing trend. They are a global movement that combines emotional storytelling, social sharing, and creative branding. Labubu and Sonny Angel are just the beginning—there is still space in this market for new characters, fresh styles, and unique toy ecosystems.

If you're in the toy business and still ignoring collectibles, ask yourself this: how many customers are already searching for these products, buying from others, or asking your sales team for something you don't yet offer?

This is your moment to enter the game. And with a partner like Zhorya, you won't be doing it alone.

Get in touch with us today to explore how we can help you launch your collectible toy line—from design to delivery.