Labubu Craze Explained: What Makes This Toy So Popular and Where to Buy in Bulk
2025-05-16 14:50:17
In the rapidly evolving world of collectible toys and figurines, Labubu has taken the spotlight. With its signature wide grin and mischievous charm, Labubu has become a hot topic among collectors, influencers, and toy resellers alike. As the demand for this quirky character soars globally, many wholesalers and toy businesses are asking the same questions: Where is Labubu made? and How can I find a reliable Labubu supplier?
This blog post will dive into the background of Labubu, its booming popularity, where it's manufactured, how businesses can source similar toys in bulk explore Labubu wholesale opportunities, and why it's important to follow market trends like this. We'll also provide tips on how you can get involved in the collectible toy business while avoiding copyright issues.
What is Labubu?
Labubu is a whimsical collectible toy character created by Hong Kong–born artist Kasing Lung, inspired by Nordic folklore.Introduced in 2015 as part of Lung's "The Monsters" series, Labubu features a mischievous design with high, pointed ears and serrated teeth.In 2019, Chinese toy company Pop Mart began producing Labubu figures, often sold in blind boxes, which has contributed to their collectibility and appeal.
Why is Labubu So Popular Right Now?
Labubu's popularity has surged recently due to several factors:
Celebrity Endorsements: Notably, Lisa from Blackpink was seen with a Labubu keychain, sparking interest among fans.Other celebrities like Rihanna and Dua Lipa have also been spotted with Labubu accessories.
Social Media Virality: Platforms like TikTok have amplified Labubu's appeal, with over 1.4 million related posts, turning it into a viral sensation.
Fashion Accessory Trend: Labubu has become a popular fashion statement, often used as a quirky charm on bags and outfits, aligning with Gen Z's desire for unique and expressive accessories.
Blind Box Marketing: The mystery element of blind box sales creates excitement and encourages repeat purchases, as collectors seek rare editions.
Emotional Appeal: In uncertain times, Labubu offers a sense of comfort and nostalgia, serving as a "pocket of escapism" for many.
These factors combined have led to Labubu's global craze, with high demand causing sellouts and even prompting Pop Mart to halt in-store sales temporarily in some regions due to safety concerns.
Source: Pop Mart
Where is Labubu Made?
One of the most searched questions today is: Where is Labubu made? The answer is quite straightforward: Labubu toys are manufactured in China, primarily through Pop Mart's production facilities or through licensed factories specializing in high-quality vinyl toy production.
This is no surprise—China is the global hub for toy manufacturing, home to the largest supply chain, including plastic mold factories, design studios, and packaging companies. Many collectible figurines like Labubu, MOLLY, and SKULLPANDA are born in cities like Dongguan, Chenghai, and Shenzhen, where toy innovation thrives.
If you're looking to understand how China supports global toy distribution, you might find this China Toys Wholesale Market Guide helpful. It breaks down major markets, sourcing tips, and how you can tap into top manufacturers.
Blind Boxes and the Rise of Designer Toy Culture
To understand Labubu's success, it's important to consider the blind box phenomenon.
A blind box is a sealed package that contains a mystery toy — buyers don't know which specific figure they'll receive until opening it. This model appeals to collectors' thrill of surprise and encourages repeat purchases.
Blind boxes helped reshape the toy market, blending retail psychology with art toy culture. Brands like POP MART turned this concept into an ecosystem — driving demand through limited drops, secret editions, and gamified collecting. Labubu's blind box series thrives in this environment, where rarity and randomness add emotional value.
If you're considering entering the designer toy category or expanding your existing offerings, blind boxes aren't just a trend — they're a proven retail engine. With strong emotional pull, a built-in collector mindset, and impressive repeat purchase behavior, these toys offer unmatched potential for engagement and revenue growth.
Labubu Manufacturer: How to Find A Trusted Supplier
If you're looking to wholesale authentic Labubu, the safest route is via POP MART's official wholesale channels. You can directly visit their contact page here: POP MART Contact Page and click "WHOLESALE INQUIRIES" to submit your request.
If you're searching for a Labubu manufacturer, it's critical to understand that due to branding concerns, most factories do not openly use proprietary character names. Instead, look for:
Designer toy manufacturers
Blind box OEM/ODM providers
Plastic toy factories with custom molding capability
When choosing a manufacturer, consider the following:
Experience: How long have they been producing designer toys or dolls?
Customization: Do they offer custom designs or accept OEM orders?
Material Quality: Are they using safe, non-toxic plastics?
Compliance: Are their products tested for export regulations (EN71, ASTM, etc.)?
MOQ Flexibility: Can they accommodate smaller batches for limited-edition runs?
Zhejiang, Guangdong, and Shantou are strong regions to focus on during your sourcing process.
If you're looking for a Labubu wholesale supplier to ride the Labubu wave without legal risks, here are a few suggestions:
Avoid counterfeit toys or replicas that mimic branded characters too closely.
Work with OEM suppliers who can help you create your own unique designs.
Focus on trends, not specific IP. The blind box concept, for instance, can be used with animals, robots, fantasy creatures, or seasonal themes.
Start with samples before placing large orders.
Stay updated with what's trending on social media like Instagram or TikTok to identify what characters or concepts are catching attention.
Why Zhorya is Your Ideal Partner for Trendy Toys
At Zhorya, we specialize in wholesale toys for global buyers, including a growing demand for designer-style collectibles inspired by hit trends like Labubu. While we are not an official Labubu supplier, we offer design and manufacturing services for similar art toys, helping businesses develop their own character-based product lines with unique styling and storytelling appeal.
Our offerings include:
Custom blind box collectibles in Labubu-like formats
Character-based vinyl or plastic figurines with stylized features
Plastic dolls and fantasy figures for kids and collectors
With over 1.8 million toy SKUs and over 30 years of B2B experience, Zhorya connects you directly to China's toy manufacturing ecosystem, including expertise in custom molding, character design, blind box packaging, and scalable production.
We also provide OEM/ODM support, compliance with global toy safety standards, and factory-direct pricing to help you bring your collectible vision to life—whether you're expanding into the designer toy market or looking to build your own Labubu-style series.
✨ Interested in creating your own collectible line? Visit Zhorya to explore how we can help you develop on-trend products that resonate with today's youth and Gen Z collectors.
Conclusion
Blind box toys like Labubu aren't just trending—they represent a shift toward collectible culture with real staying power. For toy buyers, this means a growing market with high consumer engagement, fast turnover, and strong brand potential.
At Zhorya, we understand this momentum. With our in-house design team and flexible production lines, we help clients bring unique blind box collections to life — quickly and reliably.
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