Finding reliable toys suppliers in the USA is essential for retailers, e-commerce businesses, and specialty toy shops looking to stock quality products at competitive prices.
The U.S. wholesale toy market is diverse, offering everything from educational toys to novelty items and licensed characters. In this guide, we not only list the top 15 toys suppliers in the USA, but also provide insights on how to evaluate a toy supplier, the pros and cons of sourcing locally vs. overseas, and frequently asked questions to help you make informed purchasing decisions.
Top 15 Toy Suppliers in the USA
Below are 15 of the top wholesale toy distributors in usa, each with its own strengths and specialties. These companies are known for reliability, product range, and value—making them excellent options for businesses of all sizes.
1. Texas Toy Distribution
Texas Toy Distribution is a family-owned and operated toy import and distribution business, providing exceptional customer service and shipping from Bryan, Texas. Their mission is to make supplying retailers fast and easy by offering quality products at incredible prices. Their product lines include building bricks, plush, puzzles, fidget toys, figurines, and more. They continuously engineer, design, and source unique products, and also work with accounts to create customized, on-brand merchandise. Retailers can browse their collections online or visit their location at 1812 N Harvey Mitchell Parkway, Bryan, TX 77807
2. Fun Express
Fun Express is a leading B2B supplier of toys, novelties, giftware, and premiums, offering over 10,000 products that range from timeless favorites to the latest trends. Their toy assortment features a wide range of products including dolls, fidget toys, bubbles, water guns, sand buckets, plush figures, and more. With a 95% order fill rate, the company ensures exceptional value and selection. Operating from over 1.5 million square feet of warehouse space, Fun Express provides fast and efficient shipping worldwide, including drop shipments and flexible carrier options. The company also specializes in product development, with award-winning artists and designers creating exclusive merchandise to help businesses stand out. Through market-specific catalogs, Fun Express offers tailored solutions for industries such as amusement, food service, and retail. Committed to customer success, the company provides dedicated representatives who offer personalized support to meet business needs, ensuring outstanding service and satisfaction.
3. License 2 Play
License 2 Play is a one-stop solution for wholesale toys, gifts, novelty items, candies, and more. Established in 2004, the company has specialized in wholesale toys and gifts, proudly serving local gift shops for over a decade. Offering a wide selection of fully licensed products at competitive wholesale prices, License 2 Play enables businesses to easily order top-selling licensed toys and gifts through their website.
4. Four Seasons General Merchandise (4SGM)
4sgm.com is the online store of Four Seasons General Merchandise, a leading importer, wholesaler, distributor, and exporter in the general merchandise industry since 1984. Trusted by a wide range of businesses, including dollar stores, convenience stores, gift shops, pharmacies, and toy stores, the company offers a vast selection of wholesale products across various categories such as houseware, personal care, toys, baby items, backpacks, stationery, bath items, and more. Their toy range covers everything from frisbees and learning toys to barbie dolls, toy vehicles, glow toys, and more. They also carry licensed products featuring popular characters like Spiderman, Star Wars, and Hello Kitty, along with top brand names like Tide, Dove, and Fisher Price. With a user-friendly website, 4sgm.com makes it easy to browse, place orders, and access product information, all while offering global shipping and a minimum purchase of $500. Customers can order 24/7 and benefit from competitive pricing and efficient service.
5. Toysmith
Toysmith, established in 1982, has spent over forty years building a trusted reputation in the toy industry, specializing in premium toys and gifts that turn everyday moments into joyful memories. With a diverse portfolio that covers all recognized play patterns, Toysmith manufactures and distributes high-quality products designed to drive category growth. Their offerings, including signature lines like Beetle & Bee Garden™, Get Outside, GO™!, and Neato!™, are sold to toy retailers, museums, zoos, national parks, theme parks, and more. Additionally, Toysmith provides effective in-store merchandising solutions, such as Toy Towers™ and the new Joy Tower 360°™, to support retail success. Toysmith is committed to spreading joy and creating lasting memories through fun and innovative products.
6. AA Global
Founded in 1938, A&A Global Industries has evolved from a small coin-operated stamp vending machine company into a leader in the bulk vending, redemption, and amusement sectors. The company offers a wide range of innovative and licensed products designed for children of all ages and the young at heart. With a 24/7 e-commerce platform, A&A Global ensures customers can access their extensive product line anytime, anywhere. Their professional sales team provides top-notch support for Family Entertainment and Redemption Centers, while efficient distribution and shipping operations help reduce costs and improve service. A&A Global is committed to continuous innovation and enhancement within the amusement, vending, and redemption industries.
7. U.P.D., Inc.
U.P.D., Inc. specializes in licensed character merchandise, offering innovative, well-designed, and competitively-priced products that attract customers and provide excellent value. Their product line includes stationery, toys, backpacks, keychains, children's dinnerware and drinkware, photo albums, stickers, and novelty items. The talented team at U.P.D. continuously develops new products and programs to ensure success in licensed character merchandise. The company operates on a wholesale-only basis, serving the 48 contiguous United States, and strives to provide prompt and reliable service. U.P.D. also has a strong commitment to social responsibility, having sponsored 50 children and donated over $300,000 to World Vision, helping to provide education, nutrition, and healthcare to children in need. Their mission is to create a brighter future for children around the world through compassion and positive change.
8. Empire Discount
Empire Discount is a wholesale toy distributor providing a wide selection of toys, collectibles, and novelty items. They cater to retail stores, online sellers, and distributors looking for bulk purchases.
9. Dallas Toys Wholesale
Dallas Toys Wholesale was founded in 2019 with a simple mission: to make the world more fun. Offering budget-friendly products for individuals, businesses, nonprofits, churches, and schools, the company provides a wide range of value-priced party supplies, toys, crafts, and fundraising products. Known for unique items at unbelievable wholesale prices, Dallas Toys Wholesale aims to supply the hottest selling products to the market. Their online platform has helped the company become a major supplier of novelties, gifts, and toys, catering to a growing number of satisfied customers.
10. Joissu.
Joissu, founded in 1984, is a leading importer, distributor, and wholesaler of high-quality toys, novelties, and gifts. With over 30 years of experience, Joissu offers a vast selection of products, including plush toys, light-up novelties, toy cars, dolls, sports balls, outdoor toys, and more, all at competitive wholesale prices. The company caters to kids of all ages and works diligently to provide a diverse inventory that meets a wide range of entertainment and interest levels. Known for exceptional customer service, Joissu ensures that all customers are happy and satisfied, offering bulk pricing with opportunities to buy more and save more, making them one of the top toys suppliers in the USA.
11. DollarDays
DollarDays is a leading online wholesale supplier dedicated to helping nonprofits, businesses, and organizations buy bulk items at affordable prices to support their missions. Serving charities, churches, schools, and other groups, DollarDays offers a wide range of high-quality products, including disaster-relief supplies, toys, games, beauty products, hygiene kits, school supplies, and more. Their goal is to help organizations stretch their budgets further while meeting their specific needs. If you can't find the right products, DollarDays is ready to assist with customized orders tailored to your requirements.
12. Oriental Trading
Founded in 1932, Oriental Trading Company is dedicated to making life more fun with a wide range of budget-friendly party supplies, toys, crafts, and novelty items. Serving individuals, nonprofits, churches, and schools, the company offers over 60,000 unique products that cater to various occasions and needs. Headquartered in Omaha, Nebraska, Oriental Trading became a leader in the industry and was acquired by Berkshire Hathaway in 2012. It has expanded its reach by acquiring MindWare and SmileMakers, and launched Fun365, an inspiration hub for creative projects. The company is committed to providing excellent customer service, offering easy returns, and delivering quality products at competitive prices. With a strong environmental focus, Oriental Trading also promotes sustainability through recycling and responsible sourcing. Whether it's party supplies, toys, crafts, or corporate giveaways, Oriental Trading is your go-to source for spreading joy and celebrating life's special moments.
13. Rhode Island Novelty
Founded in 1986, Rhode Island Novelty is a leading designer, importer, and wholesale distributor of amusement toys, novelties, giftware, and incentive merchandise. With over 30 years of experience, the company provides a one-stop source for high-quality products, innovative designs, and competitive pricing, backed by world-class sales and customer service. Rhode Island Novelty offers a diverse portfolio of over 20,000 products under notable brands such as NANCO®, Adventure Planet™, Giftco™, MistCo™, Fun Services®, and The Toy Network™. Known for its expertise in novelty toys, games, glow items, inflates, party supplies, and souvenir gifts, the company partners with top licensing brands like Nickelodeon™ and Justice League™. Its 620,000 square-foot, state-of-the-art facility ensures quick, worldwide shipping. Rhode Island Novelty is the preferred supplier for industries such as zoos, aquariums, museums, family entertainment centers, and more, thanks to its exceptional product range and customer-centric approach.
14. Kelli's
Kelli's has over 20 years of experience in serving the needs of retail businesses, ranging from hospital gift shops to boutique stores. Initially focused on hospital gift shops, Kelli's has expanded its services to hotel gift shops, independent pharmacies, casino gift shops, and more. With a catalog of over 5,000 items from more than 500 vendors, Kelli's offers a simple and convenient shopping experience, allowing businesses to purchase from multiple vendors through one platform. All products are stocked and shipped from their distribution center in Texas. Proudly serving over 10,000 retail partners, including world-renowned hospitals like Memorial Sloan-Kettering and MD Anderson Cancer Center, Kelli's provides dedicated customer service, ensuring that each client has a personalized shopping experience with the help of a dedicated Customer Advisor.
15. Wholesale Central
WholesaleCentral.com is a top online B2B marketplace that connects toy retailers with reliable wholesale suppliers. It offers a wide variety of toys, from educational products to remote control cars, at competitive prices. Retailers can easily find bulk suppliers, compare prices, and establish direct relationships with manufacturers. Whether you're a small store or a large retailer, WholesaleCentral.com helps you stay stocked with the latest trends and high-quality toys, making it an essential tool for sourcing products efficiently and cost-effectively.
How to Choose the Right Toy Supplier
Consider the following when selecting a supplier:
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Product categories – Do they match your store's niche?
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Minimum order quantity (MOQ) – Can you meet their buying threshold?
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Shipping logistics – Domestic vs. international capabilities.
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Certifications – Especially safety compliance like ASTM or CPSIA.
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Customization – Can they accommodate branding or product development?
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Customer service – Are they responsive, flexible, and business-friendly?
Whether you're starting small or scaling fast, evaluating these factors will help ensure you build a strong and dependable supply partnership.
But should you only look locally? Let's compare U.S. toy suppliers with global sourcing options to help you decide.
USA vs. Overseas Toy Suppliers: Which Should You Choose?
U.S. suppliers offer local inventory, faster delivery, and lower shipping risks. Ideal if you're a retailer with tight timelines or need licensed goods.
Overseas suppliers, especially from China, often offer lower costs, broader selection, and customization options. For businesses scaling operations, international sourcing can provide better margins.
For example, if you're a U.S. retailer looking for licensed toys or fast turnaround, a local distributor may suit you best. But if you're scaling with custom toys or sourcing large volumes, importing directly from a supplier in China can be a cost-effective choice.
Bonus: Looking to Source Toys Globally?
While the above companies are great choices within the U.S., many businesses also explore global sourcing to access a broader product range and competitive pricing.
If you're open to importing toys directly from China, Zhorya is a top-tier toy supplier based in China, with over 1.8 million wholesale toy products available.
Whether you're looking for OEM toys, building blocks, RC cars, or dolls, Zhorya offers:
Learn more at Zhorya.com and explore a world of possibilities in toy wholesale.
FAQs About Toy Suppliers in the USA
Q: What's the difference between a toy distributor and manufacturer?
A: Distributors resell products from multiple brands; manufacturers produce their own toy lines.
Q: Can I buy from wholesale toy suppliers without a business license?
A: Most suppliers require proof of business, but some allow limited access to small resellers or nonprofits.
Q: Are U.S. toy suppliers more expensive than overseas ones?
A: Usually yes, but they offer faster shipping and fewer import complications.
Q: How do I verify if a toy supplier is legit?
A: Check business registration, customer reviews, industry memberships, and responsiveness.
Final Thoughts
Finding the right toys suppliers in the USA can be a game-changer for your business. The 15 companies listed above are excellent choices, each catering to different niches in the toy industry.
But if you're ready to scale globally with an unmatched product selection and factory-direct pricing, Zhorya is your go-to wholesale partner.
Get in touch with Zhorya today and discover why we are a global leader in toy wholesale!
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