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Top Toy Industry Trade Shows to Watch in 2025: Your Ultimate Guide for Global Sourcing
2025-04-11 09:10:44
In the competitive world of toys, attending toy industry trade shows is one of the most effective ways for wholesalers, suppliers, and distributors to stay ahead. These global events offer a firsthand look at emerging trends, fresh product lines, and direct access to manufacturers from every corner of the industry.
Whether you're sourcing new inventory, exploring licensing opportunities, or building global partnerships, here's your ultimate guide to the most influential toy industry trade shows around the world in 2025.
Germany
1. Spielwarenmesse (Nuremberg Toy Fair)
📅 Dates: January 28 – February 1, 2025
📍 Location: NürnbergMesse exhibition center, Germany
🔄 Frequency: Annual
🎯 Key Sectors:
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Lifestyle products
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Dolls & plush toys
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Baby essentials
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Wooden & eco-friendly toys
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Educational & creative supplies
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STEM/robotic toys
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Model railways & hobbyist items
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Outdoor & sports toys
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Festive & party products
💡 Why Attend?
The Nuremberg Toy Fair (Spielwarenmesse), held since 1949, has consistently attracted toy companies from around the world to exhibit. It is the largest and most renowned international professional trade fair for toys, as well as one of the world's top three toy exhibitions, known for its high visibility, extensive influence, and the largest number of exhibitors and attendees.
The German Toy Fair is open only to professional trade visitors and draws manufacturers and clients from the global toy industry every year. This specialized trade fair not only provides an excellent communication platform for producers worldwide but also serves as an order platform for industry trade and procurement activities. The display of innovative products and a comprehensive industry preview create a crucial annual information hub.
2. Kind + Jugend (Cologne International Baby & Child Expo)
📅 Dates: September 9–11, 2025
📍 Location: Koelnmesse Exhibition Centre, Germany
🔄 Frequency: Annual
🎯 Key Sectors:
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Strollers & Accessories
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Child Safety Seats & Helmets
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Children's Furniture & Support Items
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Baby Textiles & Clothing
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Baby Feeding & Daily Essentials
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Others: Gifts, Accessories, School/Travel Items, Food & Licensing
💡 Why Attend?
Founded in 1960 and held annually, Kind + Jugend has developed for over 60 years. It has become the world's largest and most influential trade fair in the juvenile products industry, widely recognized as a "kaleidoscope of global children's products" and "professional youth products exhibition in the world."
Kind + Jugend is the leading trade exhibition in the global juvenile products industry. It is not only an essential venue for understanding global trends and market prospects in the children's industry, finding professional partners, and expanding into international markets, but also the world's largest baby and children's products exhibition.
At this exhibition, you can find a wide range of products related to infants, toddlers, and young children—from clothing to furniture, baby car seats to bathroom products—covering nearly every aspect of daily needs for babies and young children.
United States
1. ABC Kids Expo (Las Vegas)
📅 Dates: May 21–23, 2025
📍 Location: Mandalay Bay Convention Center, Las Vegas
🔄 Frequency: Annual
🎯 Key Sectors:
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Maternity & Baby Care Products
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Baby & children's Furniture
- Strollers, baby carriages & accessories
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Kids' Apparel, Footwear & Accessories
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Infant Food & Health Products
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Toys & Educational Products
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Other Maternity & Baby-related Items
💡 Why Attend?
The ABC Kids Expo, founded in 2003, is an annual children's and infant products exhibition in the United States. Having successfully held 22 editions to date, it is widely recognized as "one of America's fastest-growing trade shows" and a leading global exposition in the juvenile products industry.
Not only is it a pivotal platform for understanding worldwide trends and market prospects in the children's industry, as well as for finding professional partners and expanding into international markets, but it is also one of the largest children's product exhibitions in the world. Here, you can discover a comprehensive range of products for infants, toddlers, and youth—from clothing to furniture, car seats to bath essentials—covering nearly every category of daily necessities for children and teenagers.
2. New York Toy Fair
📅 Dates: March 1–4, 2025
📍 Location: Jacob K. Javits Center, New York
🔄 Frequency: Annual
🎯 Key Sectors:
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Dolls, plush toys, stuffed toys, wooden toys, building blocks, wooden educational toys, wooden play toys, wooden crafts, mechanical toys, electronic toys, voice-activated toys, track toys, sports toys, science experiment toys, etc.;
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Wooden toys, plastic toys, holiday toys, outdoor toys, festive costumes, hats, masks, car models, airplane models, rocket models, ship models, tank models, train models (including mountain models), model books, etc.;
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Inflatable water toys, toy guns, various ball games, kites, outdoor toys, children's bikes, bags, clothing, ride-on toys, small metal souvenirs, toy-related books, gaming supplies, playing cards, rubber/plastic play products, gaming software, crafts, children's products, Christmas trees, etc.
💡 Why Attend?
The New York International Toy Fair (New York Toy Fair ), co-organized by the American Toy Association and AIE is exclusively open to professional buyers. As one of the world's top three toy exhibitions and the largest toy trade show in the Western Hemisphere, this annual event provides an unparalleled opportunity for exhibitors to showcase their products to the U.S. and global toy industry.
With a long-standing history and a strong record of successful transactions, the fair covers a wide range of toy categories, including educational toys, children's games, musical instruments, dolls, models, video games, outdoor toys, and more, offering both exhibitors and visitors a valuable opportunity to discover the latest industry trends and innovations.
United Kingdom
London Toy Fair
📅 Dates: January 21–23, 2025
📍 Location: Olympia London, Hammersmith Road, London, W14 8UX.
🔄 Frequency: Annual
🎯 Key Sectors:
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Infants and baby toys & products, batteries, electronic toys, candy toys & confectionery, die-cast/mechanical toys, dolls, educational toys & games, hobby products;
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General merchandise/department store items, outdoor & sporting goods, party supplies, toy parts & accessories, paper products & toy packaging, children's books, toys & dolls & magic items
💡 Why Attend?
The London International Toy Fair is the UK's largest trade exhibition for toys, games and hobbies, held annually in late January at Olympia London. Since its inception in 1954, the exhibition has consistently grown in scale with each edition. It offers an unparalleled showcase of the toy industry's achievements, progressive ideas and innovations.
Australia
Australian Toy Hobby & Licensing Fair (Melbourne)
📅 Dates: March 2–5, 2025
📍 Location: Melbourne Convention and Exhibition Centre
🎯 Key Sectors:
Games, outdoor activities, educational displays, dolls, construction sets, ride-on toys, water & pool-related products, electronic toys, action figures, plush toys & puppets, model vehicles, model railways, collectibles, modeling materials, remote-controlled products, licensed merchandise, and more.
💡 Why Attend?
The Melbourne Toy Fair is the premier destination for Australia's toy and hobby industry. Organized by the Australian Toy Association (ATA), this exhibition provides an ideal platform to showcase innovative products, explore emerging trends, and foster collaboration within the global toy market.
Russia
Mir Detstva (Moscow International Exhibition for the Children's Industry)
📅 Dates: September 17–19, 2025
📍 Location: Crocus Expo, Moscow
🔄 Frequency: Annual
🎯 Key Sectors: Newborn and infant products, toys and games, children's furniture and equipment, sports and entertainment facilities, stationery and educational resources, maternal and maternity products.
💡 Why Attend?
Mir Detstva is the largest toy and children's products exhibition in Russia and Eastern Europe. It is also the most authoritative and influential professional trade fair for children's products in the Eastern European market. The event not only attracts leading local buyers from Russia but also draws buyers and importers from various countries across Eastern Europe and the Russian-speaking market.
Japan
Tokyo Toy Show
📅 Dates: August 28–31, 2025
📍 Location: Tokyo Big Sight, Japan
🔄 Frequency: Annual
🎯 Key Sectors:
- Baby Toys: Infant toys and products, batteries, electronic toys, candy toys and confectionery, die-cast/mechanical toys, dolls, educational toys and games, hobby items.
- Toys: Variety goods/general merchandise, outdoor and sports items, party supplies, toy parts and accessories, paper products and toy packaging, children's books, dolls and magic items.
💡 Why Attend?
The Tokyo Toy Show, founded in 1962 and organized by the Japan Toy Association, is the earliest professional toy trade fair in Asia. It was launched alongside the toy industry's transition to large-scale modern production.
India
Kids India (Mumbai)
📅 Dates: October 6–8, 2025
📍 Location: Bombay Exhibition Centre, Mumbai
🔄 Frequency: Annual
🎯 Key Sectors:
- Plush toys, dolls and role-play items, educational toys and games, learning and science kits, tech and action toys, video games and multimedia, puzzles, cards, children's books and music.
- Creative design, school stationery, handicrafts and souvenirs, wooden toys, baby products, party and festive supplies, licensed products, model building and hobbies, model railways and accessories.
- Sports, leisure and outdoor, playground equipment, testing and certification services.
💡 Why Attend?
Kids India, held in Mumbai, is the largest B2B trade fair for toys and children’s products in India. It is organized by Spielwarenmesse India, a branch of the globally renowned Nuremberg Toy Fair (Germany).
Turkey
Istanbul Toy Fair
📅 Dates: February 25–28, 2025
📍 Location: Tüyap Fair and Congress Center
🔄 Frequency: Annual
🎯 Key Sectors:
Products for pregnant and nursing women, infant toys and accessories, plush toys, electronic and multimedia games, mechanical and interactive toys, wooden toys, books, educational games, board games, hobby and model kits, children's clothing and shoes, children's furniture and multifunctional playground equipment, Christmas toys and gifts, school supplies, outdoor and sports items.
💡 Why Attend?
The International Istanbul Toy Fair is organized by the Tüyap Exhibitions Group in collaboration with the Toy Association (TOYDER) 1 2. It is considered one of the most effective fairs in the Eurasian region for discovering and ordering new products
UAE
Playworld Middle East (Dubai)
📅 Dates: November 11–13, 2025
📍 Location: Dubai World Trade Centre
🔄 Frequency: Annual
🎯 Key Sectors:
- Toys: Baby toys, toy clocks, acoustic toys, soft toys, electronic toys, outdoor toys, playground equipment, teenage games, school supplies, computer systems.
- Gifts: Wooden and wicker crafts, etc.
- Baby Products: Baby bottles, nipples, brushes and accessories, diapers and health care items; Baby & children's and festive apparel; maternity wear and accessories.
💡 Why Attend?
Playworld Middle East, formerly known as Toy Fair Middle East, is the largest trade fair for toys and baby products in the Middle East. Organized by the globally renowned Messe Frankfurt, it has been held since 2002 and was renamed in 2011.
The show attracts toy stores, baby product retailers, preschools, supermarkets, entertainment centers, pharmacies, bookshops, and distributors of toy and leisure products.
Brazil
Pueri Expo (São Paulo)
📅 Dates: April 27–29, 2025
📍 Location: Expo Center Norte, São Paulo
🔄 Frequency: Annual
🎯 Key Sectors:
- Maternity & Care: Maternity wear and footwear, specialized care and nutrition products for pregnant women, maternity clothing, radiation protection wear, anti-slip mats.
- Baby & Children's Products: Strollers, baby safety gear, baby care items, children's educational furniture, children's beds, nutritional products, medicines, Christmas items, dolls, paints, decorations, children's stationery and furniture, baby food, dairy and nutritional snacks, candy, biscuits, drinks.
- Toys: Sports and playground equipment (bicycles, scooters, sportswear, inflatable toys, fitness gear); Hobby World (model cars, trains, planes, military sets, collectible dolls and limited edition items); Smart Toys (app-connected toys, mobile games, software, smartphone accessories); Candy toys, electronic and RC toys, toy packaging, video games, toy parts and accessories, soft toys and dolls, testing and certification services, action and war games.
💡 Why Attend?
PUERI EXPO is one of the largest baby and toy trade fairs in South America. It attracts global manufacturers, distributors, retailers, and professionals from the baby and toy industries. In addition to product displays such as strollers, toys, children's books and clothing, the fair features seminars, forums, and talks to help exhibitors and visitors stay up to date with market trends and technological developments.
Hong Kong
HKTDC Hong Kong Toys & Games Fair
📅 Dates: January 12-15, 2026
📍 Location: Hong Kong Convention and Exhibition Centre
🔄 Frequency: Annual
🎯 Key Sectors:
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Sports & Playground Equipment (bicycles, scooters, sportswear, outdoor accessories, inflatable toys, playground sets, balls, fitness gear)
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Teen & Collectible Zone (air guns, car/train/airplane/military models, die-cast models, action figures, collectible dolls & limited-edition toys)
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Smart Toys (app-enabled toys, mobile games, game software, smartphone & iPhone accessories, smart systems)
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Brand Gallery, Candy Toys, Electronic & RC Toys, General Toy Products
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Paper & Packaging, Video Games, Toy Parts & Accessories, Holiday & Party Supplies
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Plush Toys & Dolls, Testing & Certification Services, Action & Outdoor Battle Games (New)
💡 Why Attend?
The Hong Kong Toys & Games Fair is currently the largest toy industry event in Asia and the second-largest in the world, second only to the Nuremberg International Toy Fair in Germany. It serves as an excellent platform for industry exchange and product display, as well as an important engine driving innovation in the international toy market. The event is held concurrently with the Hong Kong Baby Products Fair, Hong Kong International Stationery & School Supplies Fair, and Hong Kong International Licensing Show, forming a comprehensive exhibition platform that covers the entire industry chain of toys, stationery, licensing, and baby products.
Mainland China
1. Shantou Chenghai International Toys & Gifts Expo
📅 Dates: October 25–27, 2025
📍 Location: Shantou International Expo Center
🎯 Key Sectors:
Full category including Models, educational and scientific toys, infant and toddler toys, remote control toys, construction toys, and more.
💡 Why Attend?
Chenghai District, Shantou City is recognized as China's capital of toys and gifts and is a globally renowned toy manufacturing and trading hub. The district is home to nearly 60,000 toy-related businesses and has formed a complete industrial chain from R&D and design to manufacturing and trade. The 2024 Shantou Toy Fair featured themed pavilions such as Toy Brands Hall, Machinery Hall, Supporting Products Hall, and IP & E-commerce Hall. Over 1,000 brand companies are expected to participate, showcasing more than 200,000 toy products, including models, educational toys, baby and toddler toys, RC toys, construction toys, and more.
2. CTE China Toy Expo (Shanghai)
📅 Dates: October 15–17, 2025
📍 Location: Shanghai International Expo Centre
🎯 Key Sectors:
Trendy and collectible toys, educational toys, soft toys and dolls, wooden toys, infant toys, board games and cards, model toys, electronic and remote control toys, outdoor and sports goods, holiday and party supplies, gifts and crafts, upstream service providers.
💡 Why Attend?
The China Toy Expo (CTE) was founded in 2002 and is organized by the China Toy and Juvenile Products Association. Held annually in October in Shanghai, CTE is co-located with CPE China Preschool Expo, CKE China Kids Fair, and CLE China Licensing Expo. It has developed into Asia's largest international and professional integrated business platform for the industry.
3. Canton Fair (Toys Section, Guangzhou)
📅 Dates: May 1–5, 2025 (Phase 3)
📍 Location: China Import & Export Fair Complex
🎯 Key Sectors:
Toys: Baby toys, electric or remote control and wind-up toys, action toys, game and educational toys, plush and fabric toys, dolls, ride-on toys, musical toys, inflatable toys, and other toys and accessories.
💡 Why Attend?
The Toys and Baby Products category was one of the key exhibition sections of Phase 3 of the 136th Canton Fair (2024). This phase of the fair was themed "Better Life" and covered a total exhibition area of 515,000 square meters with 24,507 booths and 11,703 participating companies. The toys and baby products section alone spanned 53,000 square meters, featuring 2,563 booths and 1,357 exhibitors.
Final Thoughts
Attending international toy trade fairs not only allows wholesalers to connect with reputable suppliers and explore the latest product trends—it also opens doors to valuable insights, innovative designs, and global sourcing opportunities. Whether you're looking to expand your inventory, explore new markets, or gain industry knowledge, these exhibitions in 2025 are your ticket to success.
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