In today's fast-evolving toy market, indoor toys are in constant demand—be it for home play, classroom use, or enrichment centers. Indoor toys provide year-round value and cater to a wide range of developmental needs, making them a core category for any serious toy distributor or institutional buyer.
At Zhorya, we've compiled a list of top-performing indoor toy SKUs, organized by category, to help streamline your procurement process. Each product is selected based on market feedback, functionality, play value, and safety. Whether you are curating a product line, expanding your SKU range, or preparing for seasonal orders, this guide offers proven, trend-aligned options with strong commercial potential.
Pretend play remains a top-performing toy segment due to its universal appeal. These sets allow children to simulate real-life activities while promoting cognitive and emotional development—particularly popular with kindergartens, therapy centers, and e-commerce channels.
🔹 ZY1860753 – Fabric Hamburg & Griddle Cake Set (23PCS)
Each ingredient in this playset is made from soft polyester fabric, with a thick, comfortable texture that closely mimics real food items for a more immersive and fun experience. The included drink and tray accessories are made of durable ABS plastic, ensuring safety and longevity. With a wide array of pieces, children can create unique hamburgers and griddle cakes, mixing and matching ingredients based on preference—unleashing unlimited creativity.
→ Excellent for pretend-play corners, edutainment settings, and gift shops looking for soft and safe tactile role-play sets.
Toys that imitate real appliances consistently perform well. They're attractive for parent-child interaction and often drive repeat purchases on digital platforms.
🔹 ZY1751087 – Cotton Candy Machine Toy
This toy authentically replicates the operation of a real cotton candy machine. Combining fun and functionality, it can spin fluffy cotton candy with ease. Equipped with an efficient built-in heating element, it supports various types of sugar, including fine granulated sugar and specialty candy sugar. Simply turn on the switch, pour in sugar, wait 1–2 minutes for the threads to appear, and swirl a stick to create cotton candy. It's simple to operate—perfect even for beginners to feel like cotton candy pros in no time.
→ A fantastic item for science kits, seasonal fairs, or hands-on learning toy bundles.
Sensory toys are in growing demand across preschool markets, daycare procurement, and therapeutic use. Water-play options particularly attract attention for their calming effects and safe usage.
🔹 ZY1859099 – Water Play Flowerpot
Featuring an adorable and whimsical design, this toy requires no batteries. Pour water into the pot using a watering can and watch the flowers bloom and mushrooms slowly grow taller with the flow—captivating visual stimuli for toddlers. Multiple small holes at the bottom release water in a shower-like effect, making bath time fun and engaging. It's also a great tool for calming little ones and encouraging cooperation during washing routines.
→ Excellent for early-childhood bath play assortments, wellness toy packs, or calming corner activities.
Toys that integrate sound, movement, and interactive features are in high demand. These toys offer higher perceived value and encourage social play.
🔹 ZY1792921 – Interactive West Highland White Terrier
This animated plush features a cheerful design and dynamic functionality. Press the button on its right paw to trigger a series of cheerful melodies. Its feet have conductive metal plates that allow for solo or group play—touching hands completes a circuit that plays different tones, adding a creative interactive twist. Press and hold the button on the left paw to record a short message, which will play back in a sweet, engaging tone.
→ Perfect for music therapy kits, social play programs, and STEM-inspired emotional learning toys.
Montessori-style toys emphasize independence, sensory exploration, and real-world task simulation—principles rooted in hands-on, child-led learning. Their dual functionality as both playthings and teaching tools makes them ideal for school and educational procurement.
🔹 ZY1825191 – Busy House Learning Toy
This multifunctional interactive toy blends utility with fun, incorporating 12 activities in one compact unit. It supports early bilingual education with English and Spanish modes to encourage language development. Real-life skills are introduced through features like a simulated belt, shoelaces, openable doors and windows, a telephone, and a working light switch—all aimed at fostering independence. The toy also includes cognitive training with a rotatable calendar, clock, and pretend steering wheel, promoting hands-on learning and creativity.
Fashion dolls remain evergreen products, especially those offering movement and customization. They are easy to private-label, co-brand, and bundle, making them excellent options for e-commerce and gifting lines.
🔹 ZY1829218 – 11.5" 11-Joint Plush Doll Set
Standing approximately 30cm tall with a shoulder width of about 6cm, this doll is designed with attention to detail. The body is made of eco-friendly PVC and features 11 articulated joints for flexible posing and easy recreation of dynamic stances. The head is molded from soft vinyl PVC with expressive facial features and fine contours, while the hair is made of smooth, realistic PP fiber that's easy to style and maintain.
→ Great for fashion doll displays, creative role-play lines, and collectible product assortments.
🔹 ZY1824205 – 12" Surprise Sweetheart Music Doll
This charming doll combines musical engagement with fashion play. Press the embedded IC chip to play children's songs, while the doll's arms move rhythmically to the music, sparking kids’ interest in sound and rhythm. It includes a stylish comb and various sparkling earrings to create different looks. Each doll also features a pearlized shell blind box that randomly contains fun surprises—like stickers, DIY bracelets, or cartoon-themed accessories—stimulating curiosity and repeat play.
→ Perfect for surprise toy sections, music-themed gift bundles, and girl-oriented blind box assortments.
STEM toys are increasingly prioritized by institutional buyers and educational partners. They support curriculum learning while also being attractive as creative kits.
🔹 ZY1764999 – 548PCS RC Building Set with Motor (Primary & Secondary Level)
This power-driven construction set supports flexible and diverse assembly, enabling children to explore mechanical principles while having fun. It includes a battery module and motor module that turn static structures into dynamic machines. Precision-molded parts ensure tight interlocking for sturdy models. Remote control and app-based programming provide intelligent movement capabilities, while each model comes with a detailed instruction manual to make building easier.
→ Perfect for STEM robotics labs, after-school engineering clubs, or hands-on curriculum enrichment.
🔹 ZY1829032 – Magnetic Telescopic Rod Set (36PCS)
Made from high-magnetism materials, these rods attach easily and feature a flexible telescopic design. The bend-resistant, soft material allows users to adjust length freely and build various shapes such as numbers, flowers, and pinwheels. Children can also challenge themselves by creating advanced structures like bouquets, butterflies, or castles. The toy develops spatial awareness and directional cognition while encouraging imaginative construction.
→ Excellent for STEM classrooms, design-thinking workshops, or manipulatives kits for hands-on learning.
🔹 ZY1797130 – Magnetic Track Set
Powered by a strong magnet and high-torque motor, the cars navigate various track angles with ease—even staying secure on 360° circular loops. Children can use their creativity to build track layouts in endless variations, promoting critical thinking and problem-solving. Made from high-quality ABS material, the pieces are smooth and safe for little hands to play with.
→ Ideal for magnetic STEM kits, imagination-based play zones, or motor-driven creative projects.
These lightweight kits are ideal for gifting, travel, and retail bundling. They encourage fine motor skill development while appealing to children's creativity.
🔹 ZY1801484 – DIY Makeup Kit (Wearable)
This kit includes a variety of makeup essentials like eye shadow and lip gloss, along with brushes for easy application. The makeup case is designed as a handbag for portability. It also features a range of colorful beads, pendants, and threading materials to create custom jewelry. Clear step-by-step instructions are included, allowing children to craft different styles according to their preferences.
→ Ideal for beauty-themed activity kits, DIY craft boxes, and creativity-enhancing product assortments.
🔹 ZY1801973 – Mermaid Princess Jewelry (4 Mixed Styles)
Each piece in this set comes pre-strung and individually displayed in a compact 9cm floating box—lightweight and easy to store or transport. The mermaid collection features colorful beads, shells, and mermaid-shaped pendants. ABS plastic is used for the beads, while the shells and pendants are made of resin, ensuring durability with an artistic flair. Multiple style options are available.
→ Excellent for ocean-themed promotions, boutique gift sets, or event giveaways with a fantasy twist.
These toys give kids a taste of mechanics, spatial relationships, and movement physics.
🔹 ZY1821876 – 1:24 Alloy Scene Set (Fuel Dispenser + Charging Pile)
This 1:24 scale model set is crafted from alloy materials and features a straightforward assembly design that makes building both fun and convenient. The set includes realistic accessories like a fire extinguisher, fuel station, and charging pile, adding authenticity and play value. Vivid lighting elements enhance the display, and there's also an option with a dustproof acrylic panel to protect the model from environmental wear.
→ An excellent addition to scale model lines, educational STEM kits, or collector-friendly display sets.
🔹 ZY1763269 – 2.4G RC Combat Bumper Car
This RC vehicle can move forward and backward and features mist-spray effects. When either side is hit, the rear panel pops open with accident sound effects and flashing lights for dramatic impact. Attach the included metal scoop to switch into soccer mode—players control the cars to shoot balls into each other's goals to score. The remote range is around 25 meters, with a 2-hour charge time and 20-minute runtime.
→ Great for RC action toy lines, competitive group play kits, or hands-on motor skill activities.
Safe clay and art sets remain a staple for toddler-focused lines and school supplies sourcing. These toys encourage creativity while meeting hygiene and safety standards.
🔹 ZY1789476 – 12-Color Light Clay Set in Storage Bucket
Specially designed for children, this colorful soft clay allows them to recreate cute figures from their imagination. The clay is smooth, non-sticky, stretchy, and easy to mold—made with premium materials and natural dyes that won't fade after repeated kneading. The kit includes tools for detailed sculpting and comes in a convenient bucket with a carry handle for easy use and storage.
→ Excellent for preschool art programs, sensory play kits, and craft corners in educational environments.
Zhorya is a trusted B2B toy manufacturer and exporter with one of the widest selections of indoor toys in China. Our catalog spans over 1.8 million SKUs, each compliant with international safety certifications. We offer support for:
OEM & ODM customization
Private labeling (logo, packaging, sound chips)
Exclusive molding and product development
Tailored solutions for educational institutions and large retailers
Whether you're sourcing by trend, function, or educational value, our team provides the support and flexibility to meet your procurement goals.👉 Browse All Zhorya Toys now!
Indoor toys remain a vital category for year-round play and educational value. At Zhorya, we offer a proven selection of best-selling indoor toys tailored to the needs of all kinds of buyers. With customizable options, certified safety, and trend-aligned designs, our products are ready to support your next procurement cycle. Explore more indoor toys from Zhorya today and elevate your product lineup with confidence!