How Toy Retailers Can Maximize Easter Sales

Easter is not just about chocolates and egg hunts—it is also the second-largest toy-selling season after Christmas. For toy retailers, this period presents a prime opportunity to boost sales, attract new customers, and strengthen brand presence. In this article, we'll explore expert strategies to help retailers make the most of Easter, ensuring they capture market demand and maximize revenue.

Stocking the Right Toys for Easter

Easter is a key shopping season for retailers, with parents, grandparents, and gift-givers searching for the perfect toys to fill Easter baskets and entertain children during the holiday. To capitalize on this seasonal surge, retailers must strategically curate their product selection based on consumer demand. Below are the best-selling toy categories for Easter and actionable retail strategies to optimize sales.

A. Small & Affordable Toys (Perfect for Easter Baskets)

Since Easter is known for basket-gifting, small, colorful, and affordable toys sell best. Popular choices include:

✔ Stuffed Easter Bunnies & Chicks – Soft plush toys shaped like rabbits, chicks, or lambs.
✔ Mini Action Figures & Dolls – Small collectibles that fit easily into Easter baskets.
✔ Bouncy Balls & Light-Up Toys – Interactive toys that add excitement to Easter gifts.
✔ DIY Craft Kits – Easter-themed painting or decorating kits keep kids entertained.

💡 Pro Tip: Retailers should bundle multiple small toys into pre-packaged Easter gift sets at a value price to encourage bulk purchases. Consider themed bundles like “Easter Surprise Pack” with a plush toy, mini puzzle, and bouncy ball.

B. Outdoor & Active Play Toys

With springtime weather, parents are eager to get kids playing outdoors. Easter marks the start of the outdoor play season, making these toys best-sellers:

✔ Jump Ropes & Hula Hoops – Classic and affordable, these toys promote physical activity and are available in festive spring colors.

✔ Bubble Blowers & Water Guns – Always a hit, these toys provide outdoor entertainment for children during Easter gatherings and spring break.

✔ Toy Sports Equipment – Mini basketball hoops, soccer balls, and kid-friendly golf sets make for great Easter gifts that encourage active play.

💡 Boost Sales: Feature outdoor toys in high-visibility Easter-themed displays, reminding parents to think beyond traditional basket fillers. Online, categorize them under “Spring Outdoor Fun” to attract seasonal shoppers.

C. Educational & STEM Easter Toys

With a growing preference for meaningful gifts over sugary treats, educational and STEM-focused toys have become a rising trend in Easter gifting.

✔ Building Block Sets – Colorful bricks or magnetic building blocks help develop fine motor skills and creativity.
✔ Easter-Themed Puzzles – Holiday-themed jigsaw puzzles improve cognitive skills and provide screen-free entertainment..
✔ Kids Microscope or Science Kits – A great way to inspire curiosity, with Easter-themed packaging or pastel colors making them seasonally appealing.

💡 Easter Special: Create a dedicated “Smart Easter Gifts” section in stores and online, targeting parents seeking educational options.

Retail Strategies for a Successful Easter Season

1. Plan Inventory & Stock Early

Since Easter is a shorter shopping season compared to Christmas, early preparation is crucial. Retailers should analyze past sales data to forecast demand accurately.

• Stock up 6-8 weeks in advance to secure inventory and prevent supply chain delays.

• Monitor emerging toy trends in Q1 to ensure your selection includes in-demand items.

• Work with suppliers early to lock in competitive pricing and avoid last-minute stock shortages.

2. Optimize Store Displays & Online Listings

A visually appealing shopping experience—both in-store and online—significantly influences buying decisions.

• Create Easter-themed displays near entrances and checkout areas featuring best-selling toys.

• Group products by category such as “Easter Basket Fillers” and “Outdoor Fun” to make shopping easier.

• Optimize online listings with high-quality images, keyword-rich descriptions, and seasonal tags like “Best Easter Toys 2025” for search visibility.

3. Offer Easter Promotions & Bundles

Consumers are drawn to value-driven promotions, and Easter presents a great opportunity to increase average order value with curated toy bundles.

• Bundle complementary toys into themed sets, such as:

  • “Easter Fun Pack” – Includes a plush bunny, a DIY craft kit, and a puzzle.

  • “Outdoor Adventure Set” – Features a kite, a water gun, and a jump rope.

• Run limited-time discounts on Easter bestsellers to encourage impulse purchases.

• Offer “Buy One, Get One” deals on small toys to drive volume sales.

4. Enhance the Customer Experience

Providing exceptional customer service can set retailers apart from competitors. Offer:

• Gift-Wrapping Services: Offering complimentary or premium gift-wrapping makes Easter shopping more convenient.

• Fast Shipping & Curbside Pickup: Ensure last-minute shoppers can receive their items on time.

• Personalized Recommendations: Use in-store signage or online filters to suggest toys based on age, interest, or price range.

Expanding Easter Sales Beyond Traditional Retail

5. Leverage Social Media & Influencer Marketing

Easter shopping is highly visual, making platforms like Instagram, TikTok, and Pinterest perfect for driving toy sales.

• Partner with parent influencers to showcase your best-selling Easter toys in unboxing videos or gift guides.

• Run Easter-themed giveaways on social media, encouraging user engagement and brand awareness.

• Use trending hashtags like #EasterBasketIdeas, #SpringToys, and #EasterGiftGuide to improve discoverability.

6. Create Engaging Easter Content

Beyond promotions, offering valuable Easter-themed content can attract more customers and improve SEO rankings.

• Publish a blog like “Top 10 Easter Toys for Kids in 2025” to rank for seasonal search queries.

• Create DIY craft or toy demonstration videos showcasing your products in action.

• Offer printable Easter coloring pages or activity sheets on your website to engage parents and children.

7. Partner with Schools & Community Events

Local schools, daycare centers, and community Easter events often look for toy sponsors and giveaway items. Consider:

• Donating toys for Easter egg hunts or school fundraising events in exchange for brand recognition.

• Offering bulk discounts for organizations hosting Easter-themed activities.

• Setting up a pop-up shop at Easter fairs or community gatherings to reach a wider audience.

Why Choose Zhorya for Your Easter Toy Wholesale Needs?

At Zhorya, we help toy retailers stay ahead of seasonal demand with:

✔ A massive selection of wholesale toys – From Easter-themed toys to best-sellers.
✔ Competitive bulk pricing – Maximize profits with low-cost inventory.
✔ Reliable shipping & supply chain – Avoid last-minute stock shortages.

💡 Make the most of Easter toy sales!
🔗 Shop Wholesale Easter Toys Now

Conclusion

Easter is the second-biggest toy-selling season, making it a huge opportunity for retailers. By stocking the right toys, implementing strong marketing strategies, and sourcing wholesale inventory smartly, toy businesses can maximize sales and profits during this season.

For retailers looking to boost their Easter toy sales, Zhorya is your go-to wholesale supplier. Get ready for Easter success—start planning today!