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Summer is peak season for toy sales, especially for outdoor and water-based products. From energetic kids to fun-loving adults, the demand for engaging summer toys continues to rise. Whether you're a toy distributor, eCommerce store owner, or sourcing agent, choosing the right inventory can make a big difference in your seasonal profits. In this blog, we explore the 10 best summer toys to sell in 2025, all with proven popularity and strong resale potential in the market.
Water guns are a summer essential. Available in various styles—from compact squirt guns to high-capacity water blasters—these toys are a hit with children and adults alike. The trend of "kidult water guns" has also created a new niche market for premium models designed for teens and grownups. Bright colors, long-range blasting, and durable materials make these a bestseller year after year. For toy sellers, offering a range of sizes and price points ensures you cater to multiple market segments.
Pool floats are more than just flotation devices—they're Instagram stars. Giant unicorns, floating pizzas, inflatable drink holders, and animal shapes are especially appealing to Gen Z and millennial customers. These novelty inflatables are frequently used at beach resorts, hotel pools, and backyard parties, making them ideal for both retail and promotional use. The best-selling models combine fun shapes with durable PVC and quick-inflate valves. Buyers should also stock kid-friendly floats like swim rings and baby boats.
Bubble guns combine visual appeal with interactive play. These toys are affordable, easy to use, and perfect for outdoor events, birthday parties, and park outings. Light-up bubble guns and battery-powered models that shoot hundreds of bubbles per minute are especially popular. For toy sellers, bubble guns offer a great mix of low cost and high sell-through rates—ideal for impulse buys or seasonal promotions.
Beach toy sets remain a best-seller in the summer toy category. These classic bundles—typically including buckets, shovels, rakes, and sand molds in bright, attractive colors—are highly appealing to both kids and parents. For sellers, they offer excellent value with strong margins, especially when packaged in mesh or clear storage bags that are easy to stock, display, and ship.
Splash pads have grown in popularity as a safe and space-saving alternative to kiddie pools. These inflatable mats connect to a standard garden hose and spray water fountains that entertain young children for hours. Eco-conscious parents love splash pads because they use less water, and safety-conscious parents like that they reduce drowning risks. For sellers, offering different sizes and themes (animals, ocean life, etc.) increases customer appeal.
Water balloons are a summer classic, but today's versions are better than ever. Reusable water balloons made from silicone and biodegradable balloon kits are trending thanks to increased environmental awareness. These toys offer excellent value for both kids' parties and large-scale events. As a toy seller, consider stocking both traditional balloon packs and the modern eco-friendly options to serve a broader audience.
Inflatable sprinklers shaped like dinosaurs, rainbows, or palm trees have become a back yard favorite. They're simple to set up and provide hours of entertainment. Because they combine the fun of inflatables with the cooling effect of sprinklers, they appeal to families seeking a summer activity without leaving home. These products are high-margin for retailers and attractive as gift items.
Remote control toys aren't just for indoors. RC boats, waterproof amphibious RC cars, and water-capable stunt vehicles are exciting summer additions. They're great for lakes, pools, or shallow beaches, offering interactivity that's perfect for both kids and adults. The added tech appeal (like 2.4GHz frequency, dual motors, or rechargeable batteries) also makes these ideal for gift bundles or online promotions.
From paddle ball sets to foam Frisbees and kids' baseball kits, outdoor sports toys are always popular in warmer months. These toys promote physical activity and social interaction. Look for toys made from lightweight, weather-resistant materials that are safe for kids of various age groups. Sellers can increase their average order value by offering multi-item sports kits and themed outdoor play bundles.
Not all summer fun happens outside. DIY ice cream-making kits, sand art bottles, and suncatcher crafts are popular with children on rainy days or during quiet afternoons. These toys also cater to parents looking for screen-free activities during vacations. As part of a well-rounded summer inventory, craft kits offer an added option that boosts perceived variety and encourages higher basket values.
At Zhorya, we bring years of manufacturing expertise, product innovation, and reliable global service to your business. Our collection includes a wide variety of trending summer toys—designed, tested, and packaged for today's consumers.
We offer:
Safe, certified materials (EN71, ASTM, CE)
OEM/ODM customization support
Fast lead times and scalable supply
Competitive pricing across product lines
Whether you sell online, offline, through social commerce, or B2B channels, Zhorya is your trusted partner for quality toys that sell. Contact Zhorya today to explore your wholesale options today!
Whether you're running an online store, selling on marketplaces, or managing physical retail, the right strategy can elevate your summer sales. Here are practical, customer-focused tips:
Pair related items—like a bubble gun + reusable balloons or a beach toy set + inflatable float. This encourages larger purchases while offering perceived value.
Use vibrant, lifestyle images and short demo videos. Buyers respond better to visuals showing kids playing, water splashing, or the product in a real backyard.
Instead of saying "Rechargeable Bubble Gun," try:"Shoots 500+ bubbles per minute—perfect for summer parties, festivals, and kids' laughter!" Focus on the experience your toy delivers.
Don't just target kids. Position RC boats and premium water blasters as gifts for teens and adults. Embrace the kidult trend—it's growing fast.
Encourage buyers to share their summer fun using your toys. Repurpose user-generated content on product pages and social media to boost trust and engagement.
The summer toy market in 2025 offers huge potential for sellers who stock the right products and use smart marketing strategies. From water guns and pool floats to RC toys and DIY kits, there's something for every age and activity. By sourcing from reliable partners like Zhorya and focusing on value, fun, and safety, you can maximize seasonal sales and build lasting customer loyalty.